Online School for PR Companies

It seems that most PR companies know everything about old-school public relations, but very little about PR in the information age. Our recent experience has shown a disturbing lack of knowledge in these types of areas:

  • How a search engine works and how a website improves its listing
  • The benefits and function of RSS feeds
  • The impact of keywords and relevant content on a website
  • The constraints to “being found” by search engines and visitors (and how some of these can be avoided)
  • The implications of social networking websites like Facebook
  • How bookmarking works, for example del.icio.us, and why you might try out Digg

If you feel like you’ve been left behind, the good news is, you haven’t. Most PR companies are in a similar situation. Even BETTER, there’s a world of opportunity to go to the forefront of public relations as it evolves online.