How to find content

By The Toolmaker

Ask staff to contribute three sentences each week about something that might be of interest to your customers;
Remind staff on a regular basis…in fact…at every opportunity;
Keep on top of the editing of your newsletter – filter out the best contributions and hold them in reserve for when you have to do your final compilation;
If you have too many stories for one edition of the newsletter, keep the good stuff on hand for future editions when content might be harder to come by;
If you have a good message you want to repeat…then REPEAT it in future editions.