http://www.webprtools.com write now Sat, 31 Oct 2009 04:57:00 +0000 http://backend.userland.com/rss092 en Ask staff to contribute three sentences each week about something that might be of interest to your customers; Remind staff on a regular basis...in fact...at every opportunity; Keep on top of the editing of your newsletter - filter out the best contributions and hold them in reserve for when you have to ... http://www.webprtools.com/how-to-find-content/ http://www.webprtools.com/e-newsletter-format/ According to Seth Godin, an e-newsletter needs to meet three criteria: Make it about something that people want to read; Give people what they asked for...and what they expected; and Write something that people will feel compelled to tell someone else about. make your newsletter about 'them' rather than about 'you'. ... http://www.webprtools.com/writing-good-e-newsletter-content/