http://www.webprtools.com Web Public Relations | Reputation Management | Tools for PR Mon, 22 Sep 2008 06:54:53 +0000 http://backend.userland.com/rss092 en Online School for PR Companies It seems that most PR companies know everything about old-school public relations, but very little about PR in the information age. Our recent experience has shown a disturbing lack of knowledge in these types of areas: How a search engine works and how a website improves its ... http://www.webprtools.com/online-web-pr-school/ I finally have a Facebook account. Mostly because I've been wondering what all the fuss was about, but also because I keep getting invitations from friends to join. The peer pressure has finally worn me down! http://www.facebook.com/people/John_Cuthbertson/725432824 It seems I also now have a bunch of "friends". There's a few I've approached ... http://www.webprtools.com/facebook-social-networking/ I've started running a pay-per-click campaign using Google AdWords. It might seem like a gratuitous attempt at self-promotion but in actual fact, I'm attempting to prove a point. In recent attempts to source additional contract work in the SEO and SEM fields, I've been quizzed by all-knowing (but I'm sure, well-meaning) ... http://www.webprtools.com/my-ppc-campaign/ Website Layout and Navigation Are all the buttons and links in places you’d expect to find them i.e. is it like driving a car where all the controls are in “standard” locations? Are page links obvious and do they catch your attention (with relevant titles)? Can you find your way back to pages ... http://www.webprtools.com/12/ PR Secrets for Startups There are many facts and theories as to how best utilise the internet for the purpose of public relations. The old PR "rules" have changed, and the new rules could leave many of the old guard out in the cold. Building Links Using Trackbacks Trackbacks are a link placed ... http://www.webprtools.com/new-rules-public-relations/ Pay-per-click (PPC) advertising is search results returned to the searcher (or appearing on a website) that have been paid for by the owner of the website that the advertising links to. Usually, they are "paid for" by the advertiser only when they are clicked on. http://www.webprtools.com/what-is-pay-per-click-advertising/ In general terms, when a search engine has been made aware of the existence of a website, they will often send their "robot" to "crawl the site. The robot follows links on the site (usually from the home page) to lower level pages on the site. It catalogues keywords and ... http://www.webprtools.com/what-is-search-engine-crawling/ Organic Search Results are search results that are returned to a searcher when using a search engine that have not been paid for by the owner of the listed website . Organic search results are developed by search engines through the process of crawling websites. On Google, for example, these ... http://www.webprtools.com/what-are-organic-search-engine-results/