Web PR Tools

PR Secrets for Startups

There are many facts and theories as to how best utilise the internet for the purpose of public relations. The old PR “rules” have changed, and the new rules could leave many of the old guard out in the cold.

Building Links Using Trackbacks

Trackbacks are a link placed on your website that notify the owner of the destination website that you have linked to them. For some reason they apparently benefit your link building effort.

A Great Business Website Hosting Company

A reliable web hosting company is absolutley imperative if you want to succeed online. I no longer have a vested interest in this web host but I used to be a part owner. I know for a fact their service is excellent.

Pay-per-click (PPC) advertising is search results returned to the searcher (or appearing on a website) that have been paid for by the owner of the website that the advertising links to. Usually, they are “paid for” by the advertiser only when they are clicked on.

In general terms, when a search engine has been made aware of the existence of a website, they will often send their “robot” to “crawl the site. The robot follows links on the site (usually from the home page) to lower level pages on the site. It catalogues keywords and other information on the site and stores this information in the search engine’s database. This information then determines the relevancy of the website in the event particular terms are used in the search engine’s search function.

Organic Search Results are search results that are returned to a searcher when using a search engine that have not been paid for by the owner of the listed website . Organic search results are developed by search engines through the process of crawling websites. On Google, for example, these are (predominantly) the search results down the left hand side of the search page.