Online Tools for PR and Marketing
E-Newsletters Build Customer Loyalty
A well-written e-newsletter can help build customer loyalty and brand awareness.
It’s all about giving customers useful information related to your area of expertise.
DON’T bore readers to tears! Keep it interesting and upbeat. Include minimal amounts of “sales pitch” and focus on industry-relevant topics that could affect your subscribers.
When they are ready to make another purchase, you become their first point of contact.
| About E-Newsletters | Free Templates | Pricing and Order |
SEO Increases Website Traffic from Search Engines
Search Engine Optimisation (SEO) means higher volumes of quality visitor traffic coming to your website. More traffic comes from higher listings in organic search engine results.
By raising your website listing in search results for keywords relevant to the product, service, or activities of your organisation, you can:
- Increase the amount of traffic to your organisation’s website;
- Improve the targeting of website traffic by helping searchers find content relevant to their search, on your website - content that actually is of interest to them;
- Raise the profile of your organisation as an authority on matters related to your area of expertise; and
- Proactively counter “negative press” that may relate to your areas of interest, concern, or expertise, by positively addressing these potential issues with relevant content on your website, even before they occur. In so doing, when troubles arise and web searches are inevitably made, your website already has a firm foothold.
| How to implement a corporate SEO strategy |
SEO/SEM can help your Company
By undertaking search engine optimisation and search engine marketing (SEM) activities, you benefit from:
- Higher hits to a website from search engines;
- Faster, more effective issues and crisis management - through faster indexing of a website and new content by search engines; and
- The ability to counteract negative publicity, either in the mass media or on a personal blog, in a much shorter time frame.
Find out how we can help you deliver “Web 3.0″ public relations services.
